Services

Everyone's got an opinion, but is yours well-informed?

R/E Strategist offers land planning, development and communications support

I offer professional assistance at almost every stage of the development process lifecycle.  Whether in a leadership capacity or supportive role, from initial due diligence to project completion. My contributions help strengthen organizational capabilities and provide specialized expertise to advance strategic planning, development, or communication initiatives.  Outlined below are a range of specialized services that can be tailored to the specific needs of any project.

Cursory Due Diligence / Land Use Assessment

In the initial stages of the development process, it is important to conduct comprehensive due diligence and assess the land use potential of the property. This preparatory work aims to provide essential insights required to make informed decisions regarding land acquisition, disposition, negotiation, redevelopment, or property retention. The outcomes of this assessment will also dictate whether additional investigation is necessary, potentially through a Land Development Feasibility Analysis.

Land Development Feasibility Analysis

A Land Development Feasibility Analysis evaluates property development prospects by scrutinizing:

  • land use policies and regulations;

  • site and contextual conditions;

  • physical and locational attributes of a property;

  • planning and development process;

  • required technical studies;

  • anticipated approvals process;

  • market conditions;

  • potential public support and political climate; and

  • preliminary subdivision plans and financial feasibility analyses may also be necessary.

Land Planning & Development Approvals

The Land Planning & Development Process leverages the due diligence and feasibility efforts already undertaken. Its aim is to coordinate a proficient team with diverse, yet complementary skill sets to execute a streamlined land entitlement and development process. This strategic framework encompasses two interconnected and overlapping processes: the Land Entitlement Process and the Development Process.

Land Entitlement Process

The Land Entitlement Process is a complex endeavor requiring strategic team and project management. It involves engaging with municipal staff, politicians, and external agencies. Typically, this process entails submitting one or more applications, such as rezoning, OCP amendment, regulatory variance, and/or development permit and subdivision. Additionally, it necessitates implementing a communications strategy, public engagement program, and more.

This process can take one or more years depending on factors such as project scale and complexity, site conditions, jurisdiction and the political landscape.

 Development Process

The Development Process is a crucial stage that can overlap with the Land Entitlement Process, encompassing the comprehensive work necessary to secure development permits and building permits, culminating in construction. This phase demands specialized expertise from a seasoned design and technical team. With extensive experience, they navigate intricate design challenges to capitalize on opportunities and mitigate common pitfalls, shaping the project’s success.

During this phase, it is imperative to provide strategic guidance to ensure that milestones are accomplished through a pragmatic approach to development.

Project / TEam Management

Effective project management and team management in real estate development hinges on a comprehensive skill set and a multifaceted approach.  Whether it’s a small-scale project or a large-scale endeavor, success demands adept team coordination, soliciting consultant proposals, meticulous budget oversight, and strategic direction throughout the entire development process.

Preliminary Subdivision Planning

In the preliminary stages of due diligence, it is common to conduct subdivision planning to assess land use compliance with regulatory frameworks. This foundational step lays the groundwork for subsequent in-depth site planning and design activities undertaken by the design team in later stages.

Communications Strategy

An integral facet of any development process lies in the execution and reception by stakeholders, whether positively or negatively affected. The implementation of a communications strategy encompasses a multitude of approaches.
However, it is imperative to acknowledge the potential ramifications of mishandling communication endeavors, which can result in enduring repercussions ranging from financial losses, project delays, erosion of governmental and public trust, and detrimental impacts on developer credibility, thereby jeopardizing the economic feasibility of a project. 

Therefore, the ultimate objective must be to orchestrate a collaborative, transparent, and strategic framework that fosters public and political endorsement, cultivates healthy relationships with all stakeholders, while mitigating adverse publicity and outcomes.

Strategic Marketing

This phase in the planning and development process involves devising and implementing a Strategic Marketing & Sales Campaign once land use approval is achieved. 

Strategic Marketing Campaign:
R/E Strategist can lead an entire marketing campaign by providing a customized marketing roll-out strategy for your project. We can help you assemble and manage a project team to draw on the expertise of one or more professionals such as creative / graphic designers, visualization services, website developers, SEO/social media specialists, real estate representatives, and other suppliers, trades or consultants depending on the scale of the marketing campaign.  Experience has shown that the most effective marketing campaigns run parallel to the Planning and Development Approval Process. 

Sales Campaign:
We can engage an independent real estate brokerage within our network of specialists to provide and oversee the needed expertise to manage a sales campaign alongside the marketing campaign.

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