Planning & Development Process

Everyone's got an opinion, but is yours well-informed?

Every planning, development, marketing and communications initiative owes much of its success to following a strategic process as illustrated below.

Preliminary Investigation Phase

In this first phase, a preliminary investigation of a property may include one or more of the services below (select each Step to expand):

Cursory Due Diligence Review

R/E Strategist can assist with a Client’s cursory due diligence efforts aimed at determining the outright land use potential of a property in conformity to existing land use regulations and policies.

The results of this cursory due diligence work will also determine whether further investigation is warranted in the form of a Land Use Feasibility Analysis. 

Land Development Feasibility Analysis

Should the Cursory Due Diligence Review above justify further investigation, a Land Development Feasibility Analysis can be undertaken. This analysis can examine the opportunities and challenges of property development by investigating a series of land development options, determining the planning and development process, providing a cursory review of the project’s financial viability, and much more.

Next Steps:

Following the completion of the feasibility analysis, the Client is better informed about the opportunities and challenges to decide whether or not to proceed with a strategic Planning & Development Process.  

However, if either the Cursory Due Diligence Review or Land Development Feasibility Analysis determine that no Further Investigation is warranted, this will be communicated to the Client with full transparency.

Planning & Development Phase

Building on the due diligence and analytical work undertaken above, a strategic Planning & Development Process can now be pursued.  This stage includes the following steps (select each Step to expand):

Land Entitlement Process

A strategic Land Entitlement Process may include team and project management, engaging municipal authorities and politicians, application submissions, a public engagement program, and more, and could take one or more years to complete depending on many factors.  The ultimate objective is to achieve land use certainty by obtaining government approvals.   

Furthermore, the technical decisions made during this phase will have a significant impact on the overall financial success of the project.

Development Process

A successful Land Entitlement Process naturally leads to (and overlaps with) a Development Process. During this phase a skilled and dedicated team will need to be assembled to support the work of the design team. The team’s collective efforts will be dedicated to achieving development permit and building permit approval as a precursor to construction. 

Strategic Marketing & Communications

While strategic communications strategies are implemented throughout the entire planning and development process, a more formal Strategic Marketing Program is launched once land use approval is achieved. This stage includes the following steps (select each Step to expand):

Strategic Marketing Campaign:

A strategic marketing campaign embodies a customized marketing roll-out strategy for the project in conjunction with assembling and managing  a new and complementary team of professionals that support the marketing efforts of the project.

Sales Campaign:

We partner with independent Real Estate Brokerages within our network of real estate specialists to provide the needed expertise to manage a Strategic Sales Campaign alongside the marketing campaign.

*For services relating to the purchase or sale of real estate property, you must be represented by a licensed real estate representative. Contact us if you require assistance with connecting to a real estate professional.

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The foundation of our relationship with you is to earn your trust by helping to guide you in your land related pursuits with an attitude of honesty and transparency. Your success is our success.